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Nat Geo joins hands with Indian Navy for ‘Nat Geo Mission Navy: Lehron ke Sartaj’

22-September-2008
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Nat Geo joins hands with Indian Navy for ‘Nat Geo Mission Navy: Lehron ke Sartaj’

National Geographic Channel, in collaboration with the Indian Navy, plans to give five civilians a taste of some maritime action in its new mega series ‘Nat Geo Mission Navy: Lehron ke Sartaj’. The series, comprising eight episodes, will give an insight into the lives of the brave men who patrol and protect India’s coastline.

Nat Geo will be promoting the series through a 360-degree campaign involving on-air, online, print, outdoor, radio, SMS and on-ground activities.

In order to be a part of series, participants need to register online on the Nat Geo website for the on-ground selections, which would be held in Delhi on October 12, Bangalore on October 19, and Mumbai on October 26. All participants would undergo an interview round followed by rigorous training to test their physical and mental attributes. Of these, five would be selected to sail with the Indian Navy’s ‘Lehron Ke Sartaj’ on an international tour.

Nikhil Mirchandani, Managing Director, National Geographic Channel – South Asia, said, “Our Mission properties have always showcased exceptional content, encouraging viewers to reassess the world they live in and expand their thought horizons. We are extremely excited to announce the launch of our next Mission property, especially since it would take our viewers inside the incredible world of the Indian Navy. Through this unique initiative, we are on a nationwide hunt to choose the first lucky Indian to go on an international tour with the Indian Navy.”

Admiral Sureesh Mehta, Chief of the Naval Staff, said, “Facts and details about the Indian Navy are largely unknown to the people of our country. We are, therefore, extremely pleased to welcome the National Geographic Channel cameras aboard our vessels to capture the world of the Indian Navy and present it to audiences through ‘Nat Geo Mission Navy: Lehron Ke Sartaj’.”

Rajesh Sheshadri, Senior Vice President – Content and Communication, National Geographic Channel, India, said, “This particular mission is very special for us at Nat Geo India as it showcases the world of the Indian Navy for the first time on Indian television. With strong Indian connect and visually appealing episodes, we are confident that our viewers will appreciate the endeavour.”

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