Nat Geo dons a new avatar; revamps content line-up

Nat Geo dons a new avatar; revamps content line-up

Author | exchange4media News Service | Tuesday, Aug 05,2008 8:45 AM

Nat Geo dons a new avatar; revamps content line-up

In its bid to provide relatable, innovative and relevant entertainment to its viewers, National Geographic Channel has unveiled its new packaging, new website and an all new content line-up in August. Enhanced interactivity, information and engagement are the new focus areas for this revamp exercise.

The new Nat Geo website has taken a big leap from being just a programme guide to a powerhouse of infotainment, an encyclopedia of everything that makes National Geographic Channel. The new website would be a pool of interesting factoids, videos, pictures, games, information and more thrilling content.

For the first time, the website will have a community and forum where viewers can post their views, take part in polls and get insightful answers across genres from Nat Geo Experts. There is also an exhaustive Nat Geo games section and a local guide to all the happenings in one’s city on Nat Geo covering contests, on-ground events, screenings, etc. If fans log in and register before August 31, thay can also avail of some exciting offers.

Commenting on the changes, Rajesh Sheshadri, Senior Vice President – Content and Communication, National Geographic Channel India, said, “We are extremely proud to launch the new avatar of our channel and website, as it is a testament to our constant efforts to innovate. The revitalised look is guaranteed to make the viewer sit up and watch the channel with a whole new perspective. Our website will take the viewer to a whole new world of information, engagement and entertainment this August onwards.”

Apart from this, every Monday the channel would take viewers through an action-packed experience with shows like ‘Inside Iraq’s Kill Zone’, ‘US border War’, ‘Fight Science’, etc. On Tuesdays, viewers would go on an exciting journey with Ewan McGregor and Charley Boorman through unexplored lands on the brand new season of ‘Long Way Down’ at 8 pm. Wednesdays would feature programmes like ‘World’s Deadliest Animals’ at 9 pm and ‘Dangerous Encounters with Brady Barr’. Insights into the future of construction and engineering would be provided on Thursdays with shows like ‘Beijing Olympic Stadium’ on August 7 at 8 pm, ‘Water Cube’ on August 21 at 8 pm, ‘Super Factories – Caterpillar/Winnebago’, ‘Monster Moves’, etc. The best of Nat Geo premieres on ‘Brand New Sunday’ at 8 pm with shows like ‘Super Human’, ‘Inside The Body Trade’, ‘Emergency Transplant’, ‘Crystal Skulls’, ‘Pirate Code’, ‘Divine Delinquents’, ‘Monkey Prince’ and ‘Naked Science: Birth of The Solar System’, and ‘Solar Force’.

In addition, the new on-air look is a perfect balance of simplicity and think again. This apart, the channel has used still photography in a 3D-pan movement to give depth to its graphics and vectors for all technical or architectural images.

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