Top Story


Home >> Media - TV >> Article

Nat Geo achieves multi-platform success with BSF documentary

Font Size   16
Nat Geo achieves multi-platform success with BSF documentary

National Geographic Channel’s exclusive documentary - ‘BSF: India’s First Line of Defence’ becomes the most watched show of the infotainment genre in the Television Universe on eve of republic day attaining TVT of 812 (Wk 4, 4+ All India). Breaking records across platforms, the documentary had massive viewership on Hotstar, registering itself amongst the platform’s top shows on Republic Day, and in the days after.

 With this documentary Nat Geo salutes BSF with an unforgettable one hour special capturing the enthusiasm and spirit of heroes who guard our borders every single day. This unique documentary is a visual delight with compelling storytelling that brings forth the struggle and exacting condition under which these soldiers deliver for the nation. In addition to the on air and digital viewing, the documentary promotions garnered phenomenal digital support reaching over 20 Million users and engaging with 2.24 Million viewers within a period of 10 days.

 Swati Mohan, Business Head, India, FOX Networks Group said, “It gives us immense pleasure to see that the documentary touched and resonated with millions of Indians. The digital impact also shows that Nat Geo’s philosophy of ‘no viewer left behind’ is working well in India. We are constantly working towards making our content relevant, which today means not just the choice of topic but to be available across platforms that the viewer prefers”.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean