In its latest drive to reposition itself and further expand its appeal, the National Geographic Channel, which recently came out with the “Think Again” tagline, is launching an innovative programme, ‘Mission Udaan’, in collaboration with the Indian Air Force.
The programme, a 10-part series beginning November, will showcase the history, legends and the impeccable training standards of the IAF, the fourth largest air force in the world.
“After the success of ‘Mission Everest’, our first India-based programming, this is our latest take into the man-made world, in an effort to change the way viewers see programmes on television and compel them to ‘Think Again’ about whatever they see,” said Zubin J Gandevia, Managing Director (South Asia), NGC.
The channel claims it to be the first ever effort to exhibit the glorious, yet unexplored, story of the IAF. Said Air Chief Marshal S P Tyagi, “We often glorify our war heroes without knowing what it takes to reach that level. ‘Mission Udaan’ will present this aspect of the Indian Air Force through a glimpse into the lives of a team of elite professionals, who epitomise integrity, service above self and excellence.”
Apart from an inside look into the IAF, the channel is taking the programme directly to viewers by launching an initiative to give them a chance to be one of the five people who will have the unique opportunity of getting inside the Air Force. This contest will be launched in Delhi, Mumbai and Bangalore in October.