Narayan Rao elected President of NBA; Barun Das the new VP and Ashok Venkatramani, Treasurer
The News Broadcasters Association (NBA) has announced its new office bearers. Narayan Rao is now President, he will replace Sameer Manchanda; Barun Das has become the new Vice President and Ashok Venkatramani is the new Treasurer of the association now.
It can be recalled that NDTV’s KV Narayan Rao was elected as the Vice President last year along with Barun Das as Treasurer.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
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New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking