Combined with ‘The Great Indian Laughter Challenge,’ ‘Nach Baliye’ was another show that led to STAR One gaining reckoning in the Hindi entertainment channels genre. Now in its second season, everything about ‘Nach Baliye’ has been upped and is expected to match if not exceed the numbers of the first season. The show is expected to launch in September 2006, but this time, there is competition in the form of Sony’s ‘Jhalak Dikhla Ja – Dancing with the Stars’.
The show has been designed as a 13-week feature this year, as opposed to the 10 weeks of the first season. To garner more interest, the Wild Card element has been introduced this time, which would allow a voted out couple to re-enter. There would be three episodes in a week – Mondays being the performance, then there would be a voting special, while Fridays would be the reality episode that would show the behind-the-scene happenings of these performances.
The channel has planned a special unveiling of the celebrity couples, called the ‘Mu Dikhaee’. For maximum impact, the unveiling would be simul-cast on STAR Plus, STAR One, STAR Gold and Channel [v] on August 18, 2006 at 10.00 pm. The channel is supporting this with significant on-air promotions.
When pointed out that TGILC in its subsequent season didn’t deliver as much as its predecessor, Shailja Kejriwal, Creative Director, STAR Entertainment, said, “TGILC had its problems. As far as ‘Nach Baliye’ is concerned, we are of course hoping to bring in the kind of numbers it did last year, if not more. The show has really been upped this year on all aspects. We have some great couples competing, great comperes and great judges. There is more energy and vibrancy in the show this year, and expectations are high.”
Saroj Khan and Malaika Arora return as judges with director Kunal Kohli as the third judge. TV artistes Rajeev Khandelwal and Amina Sharif are the comperes.