Top Story


Home >> Media - TV >> Article

NAB Show 2012 to focus on the Great Content Shift

Font Size   16
NAB Show 2012 to focus on the Great Content Shift

The National Association of Broadcasters (NAB) has made ‘The Great Content Shift: Defining Your Evolution’ its theme for the annual NAB Show, to be held on April 14-19, 2012, in Las Vegas.

According to NAB, the April show would include a two-part general session on April 18 – ‘Making Sense of the Great Content Shift’, where futurist Marina Gorbis would talk about the top five trends that will shape the future of the broadcast and telecommunications industries.

The NAB Show, held annually in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO