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Naagin dominates urban and rural markets: BARC's week 2 data

20-January-2017
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Naagin dominates urban and rural markets: BARC's week 2 data

The ‘Naagin’ franchise has turned out to be a favourite among urban and rural market according to BARC week 2 (January 7-13). Its second season aired on Colors dominated the overall and urban market with 13 and 8 million impressions respectively and came second at the rural market with 4.5 million impressions. While the first season aired on Rishtey topped the rural market with 8.7 million impressions and stood second at overall market with 11.2 million impressions.

For the same week ‘Kumkum Bhagya’ on Zee TV came third in overall and urban market with 11 and 6.8 million impressions respectively and fifth in rural market with 4.2 million impressions.

‘Shakti - Astitva Ke Ehsaas Ki’ on Colors stood fourth in the overall market with 10 million impressions and second in the urban market with 7 million impressions.

‘The Kapil Sharma Show’ on Sony Entertainment Television came at fifth and fourth in the overall market and urban market with 9.4 and 6.8 million impressions respectively. 

Star Plus’s popular show ‘Saath Nibhaana Saathiya’ ranked sixth and eighth in the overall market and urban market with 8.89 and 6 million impressions respectively.  While the show on Star Utsav stood at eighth spot in the rural market with 4 million impressions.

‘Sansui Colors Stardust Awards’ came at seventh and fifth spot in overall market and urban market fetching 8.7 and 6.5 million impressions respectively.

‘Udaan’ on Colors stood at eighth and sixth position in overall market and urban market fetching 8.6 and 6.2 million impressions respectively. While the same show on Rishtey ranked fourth in the rural market with 4.2 million impressions.

Colors’ ‘Sasural Simar Ka’ came at ninth spot in the overall with 8.5 million impressions.

‘Yeh Rishta Kya Kehlata Hai’ on Star Plus stood at the tenth and ninth in overall and urban market with 8.4 and 6 million impressions respectively.

With Colors’ five shows dominating the overall market it’s no surprise that the channel has topped this market garnering 667 million impressions.

Sony SAB’s ‘Taarak Mehta Ka Ooltah Chashmah’ came seventh in the urban market with 6 million impressions. While the same show on Sony Pal had the same position with 4.1 million impressions.

‘Ye Hai Mohabbatein’ on Star Plus ranked tenth in the urban market with 5.8 million impressions.

Sony Pal’s ‘Baalveer’ stood third in the rural market with 4383 million impressions.

‘Jodha Akbar’ on Zee Anmol ranked sixth in the same market with 4.1 million impressions.

Rishtey’s ‘Kavach Kaali Shaktiyoon Se’ took the ninth spot with 3.9 million impressions.

‘Mere Angane Mein’ on Star Utsav fetched 3.8 million impressions at the tenth spot.

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