Top Story

e4m_logo.png

Home >> Media - TV >> Article

Naagin dominates urban and rural markets: BARC's week 2 data

20-January-2017
Font Size   16
Share
Naagin dominates urban and rural markets: BARC's week 2 data

The ‘Naagin’ franchise has turned out to be a favourite among urban and rural market according to BARC week 2 (January 7-13). Its second season aired on Colors dominated the overall and urban market with 13 and 8 million impressions respectively and came second at the rural market with 4.5 million impressions. While the first season aired on Rishtey topped the rural market with 8.7 million impressions and stood second at overall market with 11.2 million impressions.

For the same week ‘Kumkum Bhagya’ on Zee TV came third in overall and urban market with 11 and 6.8 million impressions respectively and fifth in rural market with 4.2 million impressions.

‘Shakti - Astitva Ke Ehsaas Ki’ on Colors stood fourth in the overall market with 10 million impressions and second in the urban market with 7 million impressions.

‘The Kapil Sharma Show’ on Sony Entertainment Television came at fifth and fourth in the overall market and urban market with 9.4 and 6.8 million impressions respectively. 

Star Plus’s popular show ‘Saath Nibhaana Saathiya’ ranked sixth and eighth in the overall market and urban market with 8.89 and 6 million impressions respectively.  While the show on Star Utsav stood at eighth spot in the rural market with 4 million impressions.

‘Sansui Colors Stardust Awards’ came at seventh and fifth spot in overall market and urban market fetching 8.7 and 6.5 million impressions respectively.

‘Udaan’ on Colors stood at eighth and sixth position in overall market and urban market fetching 8.6 and 6.2 million impressions respectively. While the same show on Rishtey ranked fourth in the rural market with 4.2 million impressions.

Colors’ ‘Sasural Simar Ka’ came at ninth spot in the overall with 8.5 million impressions.

‘Yeh Rishta Kya Kehlata Hai’ on Star Plus stood at the tenth and ninth in overall and urban market with 8.4 and 6 million impressions respectively.

With Colors’ five shows dominating the overall market it’s no surprise that the channel has topped this market garnering 667 million impressions.

Sony SAB’s ‘Taarak Mehta Ka Ooltah Chashmah’ came seventh in the urban market with 6 million impressions. While the same show on Sony Pal had the same position with 4.1 million impressions.

‘Ye Hai Mohabbatein’ on Star Plus ranked tenth in the urban market with 5.8 million impressions.

Sony Pal’s ‘Baalveer’ stood third in the rural market with 4383 million impressions.

‘Jodha Akbar’ on Zee Anmol ranked sixth in the same market with 4.1 million impressions.

Rishtey’s ‘Kavach Kaali Shaktiyoon Se’ took the ninth spot with 3.9 million impressions.

‘Mere Angane Mein’ on Star Utsav fetched 3.8 million impressions at the tenth spot.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...