Top Story

e4m_logo.png

Home >> Media - TV >> Article

My fav TV character: Ronit Roy, Adaalat

09-January-2013
Font Size   16
Share
My fav TV character: Ronit Roy, Adaalat

With attention span of the audience steadily on the decline and programming options on the increase, broadcasters today are willing to experiment with unconventional story lines in order to differentiate themselves from the rest.

This week Kartik Sharma, Managing Partner, Maxus shared KD Pathak from Adaalat is his favourite as he comes across as believable, genuine and has a knack of handling situations maturely.

Ronit Roy aka KD Pathak is a suave, sophisticated, witty and unconventional lawyer who is known as a ‘Houdini’ in circles of law because he can get his clients out of the tightest of situations. His success rate of acquittals is 100 per cent. He is part of Adaalat, an Indian television courtroom drama series telecast on Sony Entertainment Television.

exchange4media chats with Sharma to find out what he likes about KD Pathak…

Who is your favourite TV character in the Hindi GE space?
Whenever I get time, I catch up on ‘Adaalat’. I like the character of KD Pathak, enacted by Ronit Roy.

What do you like about KD Pathak?
I like the presentation of the character in totality. The character comes across as believable, someone who is mature in handling situations pertaining to crime.

Do you think he/she does justice to the storyline?
Yes, I think he does justice to the role. There is a sense of genuineness to protect his clients.

Do you think the popularity of a particular character extends itself to the show or a show shapes up the characters?
In case of Adaalat, the character shapes the show as everything depends on the lead role. Of course there are other serials where the entire show is critical.

How often do you tune into Adaalat?
I watch the show about twice a month.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...