Music channels, which hadn’t made too much noise during 2008, are all geared to make up for it in 2009. MTV, Channel V and Zee Muzic share some of their forthcoming attractions for the year with exchange4media.
MTV gets turbo-charged with Season 6 of ‘Roadies’
MTV is all set to launch Season 6 of ‘MTV Hero Honda Roadies: Hell Down Under’ on January 10 at 7 pm. This season the stakes are higher as the prize money has been doubled from Rs 5 lakh to Rs 10 lakh. The Roadies’ journey will be flagged off from New Delhi and will travel further down to Udaipur, Ahmedabad and Silvassa. The show gets more grueling as it goes international and the group lands in Adelaide, Australia. From there, the journey continues to Broken Hill, Gold Coast and Coffs Harbour to name a few.
The 20 chosen Roadies will meet Bollywood action king Akshay Kumar, who will give them their first task, a commando obstacle race. The actor will also take the Roadies through a ‘Chandni Chowk to China’ experience, as he introduces a new tougher terrain and unthinkable tasks that puts the real back into reality.
Speaking on the new season, Ashish Patil, GM, MTV India and Senior Vice President Creative and Content, said, “If you thought last year was twisted, Season 6 of ‘MTV Hero Honda Roadies: Hell Down Under’ will make it look like a children’s film.”
Channel [v] latches on to ‘Launch Pad’ Season 3
This January, Channel [v] is on the prowl for the best musical entries for the third edition of [v] Launch Pad. The entries would be made on v.bigadda.com. Bands with distinct personality, diverse language or even a new sound will battle it out on this all new season of [v] Launch Pad. The mentor and jury will be Vishal Dadlani.
Announcing the battle, Sheetal Sudhir, Creative Director, Channel [v], said, “Launch Pad this year is extra special for us. We are cranking it up a notch to celebrate and recognise Indian rock music in its rawest form, language no more being a constraint. Bengali, Malayalam, Tamil, Hindi all are invited. We’re tapping into the heart and soul of our Desi rockers and searching for a revolutionary new sound that needs to be heard and [v]’re all ears. Judging them would be India’s most versatile musician, Vishal Dadlani. We have hot wired the process for tracing the best musical bands of the country.”
Mentor and jury Dadlani added, “You could be a punk rock band from Shillong, a pop rock from Kolkata, or even a Malayali folk band from Kerala, it’s all good. I’m looking for the real thing, music that moves me. If you have it in you, then here’s your platform. If not, don’t bother.”
The competition begins by the end of January, wherein 20 shortlisted bands will perform every week Live at Blue Frog, Mumbai. Based on weekly cumulative ratings, few bands will be chosen to perform at the mega finals to be held in Mumbai. And at the end, the winner will get a once-in-a-lifetime opportunity to record a music video with Channel [v] and a music album. The entire journey from auditions to eliminations to their final performance will be encapsulated in 13 episodes on Channel [v].
Zee spruces up the ‘Muzic’ in it
Zee Muzic has gone in for a complete makeover for its evening slot. Keeping in focus the profile of the channel, four shows have been slated in the 7:30 pm time band for the whole week, which are high on glamour, fashion, Bollywood and youth. The new programming has been on air from December 29, 2008.
The shows scheduled include ‘Salt & Pepper’ on Mondays and Tuesdays with Paras Tomar, ‘Season 2-Cinemascope’ on Wednesdays and Thursdays with Roshni Chopra, ‘B News’ on Fridays and Saturdays with Vikas Bhalla, and ‘WhattALife!’ on Sundays with Aryan Vaid. The shows in this time band are glossier, brighter, vibrant, edgy and metro-sexual. The shows are followed by the ‘After 8’ movie slot, featuring recent classics at 8 pm.
Ryan Stephen, Senior Executive Producer, Zee Muzic, said, “The whole idea behind this is to give viewers a bouquet of entertainment in this one time slot, 7.30 p.m. So what one gets is Bollywood gossip, everything you want to know about new film releases, hardcore Bollywood controversies and stories and finally, the lifestyles of our rich Bollywood denizens. It is quite an interesting mix.”