The recent deluge in Mumbai brought back memories of July 26, 2005, when nearly the entire metropolis was submerged due to incessant rains. But while last year Mumbaikars quietly braved the vagaries of nature and apathy of the administration, this year they got a platform to vent their ire and present the true picture as ‘citizen journalists’ on Channel 7 and CNN-IBN.
‘Citizen Journalist’ received an overwhelming response from the people of Mumbai as stories and images from deluge kept pouring in huge numbers since its launch on Channel 7 on July 5, 2006. This phenomenal response is a huge boost to Channel 7’s endeavour of Inclusive Journalism.
Mumbaikars have sent pictures/video clips showing how life in the city has been paralysed, nearly 1,500 pictures/videos and 500 emails have been received. Help lines for both channels have been equally successful in getting stories that portray the true picture of Mumbai city.
The Citizen Journalist campaign also got some star power when actors like Raveena Tandon, Anupam Kher, Arshad Warsi, Minisha Lamba, Amrita Rao, Smriti Irani and Suresh Wadekar reported as ‘Citizen Journalists’ on both the channels as to how the monsoons had adversely affected Mumbai.
Said Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and Channel 7, “It feels incredible to see the citizens express themselves so explicitly to us and it is wonderful to experience the faith they have in our body of truth. This encourages CNN-IBN and Channel 7 to keep up the promise of delivering the finest news as ever. It is clear that Citizen Journalist is a successful way to connect to the viewers and involve them in the news making process.”
Ashutosh, Managing Editor, Channel 7, said, “Citizen Journalist has taken off brilliantly on Channel 7,the confidence we had in this initiative has come true and it has attained splendid and overwhelming success. Looking at the encouraging response of the Mumbaikars we are all the more determined to present the best.”
That’s indeed in keeping with its promise of ‘Khabar, Har Keemat Par’!