Mumbai terror attacks fail to shake up Hindi GECs’ plans

Mumbai terror attacks fail to shake up Hindi GECs’ plans

Author | Swapna Rahul Shah | Monday, Dec 01,2008 8:54 AM

Mumbai terror attacks fail to shake up Hindi GECs’ plans

The Hindi general entertainment channels’ plans are on track despite the terror attacks in Mumbai. The Hindi GECs, which had also been hit by the recent FWICE-producers dispute, have lined up quite a few new initiatives and are going ahead with their plans undeterred.

exchange4media spoke to a few Hindi GEC officials on how far the terror strikes had impacted their respective channel plans.

Tarun Mehra, Business Head, Zee TV said, “Some of our shoots schedule was rearranged due to terror attack in Mumbai but it didn’t affected our deliveries. We are on track in terms of deliveries on time.”

According to an officials from Colors and Star Plus, there were no plans which got cancelled due to Mumbai terror attack and everything was fine and on track.

Albert Almeida, Executive Vice President & Business Head, Sony Entertainment Television said, “Because of mayhem in Mumbai, our shoot here and there was rescheduled but it has not affected our deliveries. We are on track and we will be back with original programming from December 1st as agreed.”

When contact Shailja Kejriwal, EVP- Content, NDTV Imagine, she said the same that they are on track and because of mayhem in Mumbai, none of our plans have been affected as of yet.

Nilanjana Purkayastha, Business Head, Sahara One said, “Shoot got affected a bit obviously because people were not on the street after the incident. Our shoot was going on far away from centre of activity, the area which got affected was south Mumbai, we mostly have a shooting in suburbs and that’s the reason there were no plans were cancelled due to this incident.”

Above mentioned statements by Hindi GEC officials proved that none of their plans got cancelled except some of their shoots which were rearranged or rescheduled due to terror attack in Mumbai. And therefore, in terms of deliveries Hindi GEC were unshakeable.

After a forced break since November 10, Star plus is all set to resume the telecast of fresh episodes and new content. Television viewers who were deprived of their daily dose of entertainment will see their favorite actors return to television, engaging them with new and fresh episodes starting Monday, 1 December 2008 on Star Plus.

With a view to give differentiated entertaining content to viewers, Star Plus also launches the most awaited courtroom drama - Aap Ki Kacheri- Kiran Ke Saath at 10.30 pm on December 1. In Aap Ki Kacheri, Viewers will get an opportunity to watch Magsaysay Award winner, Kiran Bedi, an icon revered by India deliver justice in a swift and decisive court of mutual mediation.

Announcing that original programming will resume on STAR Plus, Keertan Adyanthaya, Executive Vice President and General Manager said, “We’re pleased to bring fresh content to all our loyal viewers who’ve missed their daily dose of drama, intrigue and realism because of the ongoing strike called by the Federation of Western India Cine Employees (FWICE) and the Producer’s Guild. As grueling as these last few weeks have been, all broadcasters have stood firm on their stand and our commitment to the viewers continues as we once again showcase engaging and entertaining content from December 1.”

To commemorate Zee TV woman and also the channel's return to fresh programming after a hiatus of 3 weeks, Zee TV is ready to announce its new channel packaging that highlights this very woman in her various moods and nuances. This woman is rooted in tradition and is able to mix with her family while being contemporary at the same time. She is the centre of the universe but regards her family as the source of inspiration. The channel is planning to unveil this facet of the Zee woman on 1st December 2008. This is the channel's step towards consolidating and binding its programs and bringing to its viewers a palatable mix of drama, thriller, music and mythology. The 30-sec master promo brings out the journey of the Zee woman in all her relationships- with her family, her children, her husband, God.

Likewise, Colors is all set to launch ‘Uttaran’ on December 01 from Monday to Thursday at 10pm. A show is about an extraordinary saga of an underprivileged girl named ‘Ichcha’, who desires more than what her destiny has in store for her.

And NDTV Imagine is all set to air ‘Still Moving Still Shaking’ on December 14th at 9 pm. It’s a two hour laugh-a-thon that promises to leave audiences asking for more. The talented Shekhar Suman is at his rib-tickling comic best, showing why he is India’s undisputed king of satire.

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