Multi Screen Media Private Limited (MSM) announced today that it will now be rechristened as Sony Pictures Networks India Private Limited (SPN). The rebranding is subject to regulatory approvals and includes both a name as well as logo change.
Explaining the strategic intent behind the rebranding, NP Singh, CEO of SPN, said that it was to align the network with the parent company and thereby build on the benefit of global synergies.
“The new logo is our way of creating a picture from a pixel; a campaign from an idea and a revolution in progressive television entertainment. Going forward, Sony Pictures Networks will steer its helm on three levers, namely - General entertainment, sports and digital. With a comprehensive bouquet of varied channels, we are equipped today to serve India’s population both, in the urban and rural areas as well across geographies,” he added.
“Our channels in India represent an important part of Sony Pictures Television’s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it’s only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers,” said Andy Kaplan, President (Worldwide Networks) at Sony Pictures Television (SPT).