Top Story

e4m_logo.png

Home >> Media - TV >> Article

Multi Screen Media rebranded as Sony Pictures Network

04-November-2015
Font Size   16
Share
Multi Screen Media rebranded as Sony Pictures Network

Multi Screen Media  Private Limited (MSM) announced today that it will now be rechristened as Sony Pictures Networks India Private Limited (SPN). The rebranding is subject to regulatory approvals and includes both a name as well as logo change.

Explaining the strategic intent behind the rebranding, NP Singh, CEO of SPN, said that it was to align the network with the parent company and thereby build on the benefit of global synergies.

“The new logo is our way of creating a picture from a pixel; a campaign from an idea and a revolution in progressive television entertainment. Going forward, Sony Pictures Networks will steer its helm on three levers, namely - General entertainment, sports and digital. With a comprehensive bouquet of varied channels, we are equipped today to serve India’s population both, in the urban and rural areas as well across geographies,” he added.

“Our channels in India represent an important part of Sony Pictures Television’s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it’s only fitting that these networks be branded as part of our Sony family.  Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers,” said Andy Kaplan, President (Worldwide Networks) at Sony Pictures Television (SPT).

Tags Sony

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group