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MTV not to include regional language programmes

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MTV not to include regional language programmes

MTV India has ruled out the possibility of inducting regional language programmes into its portfolio. The channel would continue with the present programme mix, where Hindi played a very significant role in shaping the channel profile.

According to sources, the channel has a 80:20 Hindi and English mix of programmes and there is no plan to include regional music videos in a large chunk. Such stuff will be there but in limited quantity.

The channel would focus on youth-oriented programmes as it had always done. This had also kept the channel's cash box ringing, with 'likeminded' companies vying with each other to co-promote individual stuff.

Source: Business Standard


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