Top Story

e4m_logo.png

Home >> Media - TV >> Article

MTV not to include regional language programmes

15-March-2002
Font Size   16
Share
MTV not to include regional language programmes

MTV India has ruled out the possibility of inducting regional language programmes into its portfolio. The channel would continue with the present programme mix, where Hindi played a very significant role in shaping the channel profile.

According to sources, the channel has a 80:20 Hindi and English mix of programmes and there is no plan to include regional music videos in a large chunk. Such stuff will be there but in limited quantity.

The channel would focus on youth-oriented programmes as it had always done. This had also kept the channel's cash box ringing, with 'likeminded' companies vying with each other to co-promote individual stuff.

Source: Business Standard

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...