MTV India has ruled out the possibility of inducting regional language programmes into its portfolio. The channel would continue with the present programme mix, where Hindi played a very significant role in shaping the channel profile.
According to sources, the channel has a 80:20 Hindi and English mix of programmes and there is no plan to include regional music videos in a large chunk. Such stuff will be there but in limited quantity.
The channel would focus on youth-oriented programmes as it had always done. This had also kept the channel's cash box ringing, with 'likeminded' companies vying with each other to co-promote individual stuff.
Source: Business Standard