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MTV, Nickelodeon tie up with One Alliance for distribution

22-April-2004
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MTV, Nickelodeon tie up with One Alliance for distribution

The One Alliance – a joint venture between Sony Entertainment Television India (SET India) and Discovery Communications India (DCI) will be distributing MTV and Nickelodeon, a kid’s entertainment channel, as per an agreement.

The agreement was signed between Alex Kuruvilla (Managing Director, MTV Networks India), Kunal Das Gupta (CEO, SET India), Deepak Shourie (Managing Director, Discovery Communications, India), Shantonu Aditya (President, The One Alliance) and Sanjev Hiremath (Vice President, Network Development, South Asia, MTV Networks India.). “This strategic alliance further strengthens The One Alliance’s position as the leading bouquet,” says Das Gupta.

Meanwhile, Kuruvilla says: “One Alliance has proved to be the best distribution platform in the country and we believe that the reach of MTV and Nickelodeon will increase tremendously after joining the Alliance.” The addition of MTV and Nickelodeon networks complements the diverse mix of programming choices offered by The One Alliance. At present, the bouquet comprises of eight channels of various interests - SET, MAX, AXN, HBO, Discovery, Animal Planet, NDTV India and NDTV 24×7.

Referring to the distribution deal, Hiremath says: “The world’s number one music and kids channel are a perfect fit in the ‘Best of Brands’ philosophy of One Alliance.” In the previous year, group added English movie channel HBO and news channels NDTV India and NDTV 24×7 to its bouquet.

"We are focused on being the number one distribution company in quality of service and choice. We are sure that our partnership with MTV Networks will further fuel our growth and market share,” says Aditya.

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