Top Story


Home >> Media - TV >> Article

MTV Networks and MTV Europe Foundation launch anti-human trafficking campaign

Font Size   16
MTV Networks and MTV Europe Foundation launch anti-human trafficking campaign

MTV Networks, a unit of Viacom, and MTV Europe Foundation, a registered UK charity, have jointly launched MTV EXIT (End Exploitation and Trafficking) across Asia and the Pacific, in partnership with the United States Agency for International Development (USAID). The campaign is a youth-focussed pan-regional initiative created to raise awareness and increase prevention of human trafficking, which is today seen as a tragic form of modern day slavery.

MTV EXIT will highlight and address three major forms of trafficking in Asia and the Pacific – sex trafficking and forced prostitution, labour trafficking, and forced domestic servitude. Due to the complexities of trafficking and the differences found geographically, the campaign has been split into two regions: Asia-Pacific and South Asia.

MTV EXIT is producing a television programming campaign, beginning with a unique half-hour documentary for each region in eight languages, and presented by major Asian and international artistes. Rain of Korea and Tata Young of Thailand will present the Korean and Thai versions, respectively, with more artists to be announced shortly.

Bill Roedy, Vice Chairman, MTV Networks, said, “Human trafficking has become a critical human rights issue facing young people across Asia and the Pacific. Victims are subject to horrendous abuses, including rape and torture, with women and girls particularly affected. Education is the key to prevention. MTV EXIT is part of our commitment to help highlight issues affecting young people in Asia and across the world.”

Ashish Patil, General Manager, and Vice President, Creative and Content, MTV India, said, “MTV India has always been committed to not just reflecting its audience, but also leading and affecting it through compelling content and communication. We connect because we never get preachy and always speak the language of the consumer -- be it our pro-social initiatives around HIV/AIDS or more. Human trafficking is one such serious issue which we as a nation face. MTV EXIT is just one small step towards creating awareness about the magnitude of this problem because education is the best way to combat it.”

The South Asia documentary features heart wrenching stories of survivors of trafficking from Nepal, Bangladesh and India. Indian actress and former Miss Universe, Lara Dutta, who has also been an ULFA Goodwill Ambassador in 2001, will present the documentary. The documentaries will premiere in September 2007, with fictional short films and a series of public service announcements to follow in 2007 and 2008, along with a multi-language website,, and live awareness and prevention events.

MTV EXIT television programming is produced rights-free and free of charge for all broadcasters and organisations.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking