MTV is synonymous with the youth culture, be it their passion for music, parties, festivals or nightlife.
This year, the channel is launching MTV Gate Crash, which gives fans privileged access to the most exciting events across the world. Be it a musical festival, a carnival, a cultural extravaganza, MTV brings the festivities closer to the youth by allowing them to jump the queue through MTV Gate Crash. The name as it sounds grants a special access to the choicest winners to enjoy the festival in all MTV style.
MTV Gate Crash kickstarts this month with the music festival STORM, a two-day camp out music festival that will be held on January 21 and 22 in Coorg, Karnataka. The festival will have over 30 artists from across the globe, including Indian Ocean, Leslie Lewis, The Raghu Dixit Project, Judge Jules, and many more.
According to Aditya Swamy, EVP & Business Head, MTV India, “Young people are experience junkies, and since virtual experiences are the norm today, real ones are becoming even more special. With MTV Gate Crash, we will give people a chance to touch and feel the magic of the best in live entertainment, get inspired by the creativity of the performers, and create social currency out of this once-in-a-lifetime experience.”
On the promotion strategies, Swamy said, “We are promoting Gate Crash through our channel and also on digital platforms like Facebook, Twitter, our own website and also on mobile. We might do outdoor advertising if needed.”
Along with being a music festival, Storm and MTV will also promote a strong conviction towards preserving the environment, with an eco-friendly venue, minimal usage of plastic and innovative recycling techniques. The festival will be a total “drug-free zone” and there will be zero tolerance policy against those who breach it.