MTV launches Backpack Holidays with Travelguru

MTV launches Backpack Holidays with Travelguru

Author | exchange4media Mumbai Bureau | Thursday, Dec 07,2006 8:42 AM

MTV launches Backpack Holidays with Travelguru

Now you can plan your holidays with MTV. The multimedia youth platform has launched MTV Backpack Holidays, a co-branded initiative with Travelguru, which will offer vacations with activities like fire-walking, rock climbing, skiing and kayaking, bonfires, catamaran rides, tent pitching and barbeques.

Sandeep Dahiya, Director, Consumer Products, MTV Networks India, said, “The launch of MTV Backpack Holidays is in line with our broad strategy of playing a part in lives of youngsters across various interests and needs. Travelling is one of the many things that the youths enjoy. With this venture, we are going to step into their lives once again.”

Packages will range from Rs 800 for day trips to Rs 10,000 for longer adventure trips that include more complex activities like skiing. Accommodation, meals, transportation and adventure activity supervised by specialists will also be provided at locations ranging from Hrishikesh, Haridwar, Kihim, Karjat, Antargange and Rangaswamy Hills near Bangalore.

Commenting on the new initiative, Devyani Nagpal, Chief Marketing Officer, Travelguru said, “Travelguru believes that today’s youth is very clear that they want to make their own choices. This alliance is in line with our strategy to reach out to today’s youth and offer them our unmatched range of customised holiday products. We believe that MTV is the perfect choice as a partner, as we look to address this youth market.”

Tags: e4m

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