MTV and Firefox Bikes are ready to hit the road with the launch of co-branded adventure bikes. Adding one more category to its already existing vast range of product line-up is an all-new range of adventure bikes that will be unveiled at the upcoming 11th Auto Expo.
Commenting on the licensing tie-up, Sandeep Dahiya, Senior Vice President - Consumer Products, Viacom18, said, “Adventure biking is surely becoming a regular feature of more and more people's lives - both as a healthy commute as well as a lifestyle statement. We're delighted to partner with Firefox, to launch MTV range of adventure bikes in India - a range that is as flamboyant in design as it is unique in functionality.” He further said, “The launch of MTV adventure bikes also marks the beginning of extending MTV licensed products in unconventional categories and 2012 is going to see more and more of that.”
Shiv Inder Singh, Managing Director, Firefox Bikes, added here, “Worldwide cycling revolution is catching up as an alternative system of transport, and now more and more people are realizing the benefits of cycling as a form to shed obesity and weight. We at Firefox have been providing newer versions and variations for the Indians to enjoy the ride and be a part of an environment friendly drive.”
MTV Consumer Products today extends into more than 10 categories with eye-wear, bags, stationery & paper, debit cards, mobile phones, bed-linen and helmets, amongst others. Its key licensees include Citibank, Aureole-Inspecs, BILT, Portico, Micromax, Steelbird, Wildcraft, Lava Mobiles and Mochi – The Shoe Shoppe.
Firefox Bikes has recently tied up with several international brands to widen the offerings for providing a complete bicycle solution under one roof, to name a few SRAM of Taiwan for high end bicycle components, Finish Line of the US for specialty bicycle lubricants and Slime of the US for bicycle puncture solution.
Firefox acts as an exclusive distributor for these brands in the Indian market. Firefox Bikes is the only biking company to display its extensive collection of bikes in the 11th Auto Expo. Firefox Bikes has strongly positioned its brand in the Auto Expo for the last couple of years.