MTV has beefed up its 7 pm block with the introduction of seven new shows, which went on air from December 1 and are being aired five days a week from Monday to Friday. This block brings up gossip, romance, humor, celebrities, dance, music and more. The channel has also introduced four new VJs to bring in some freshness.
Speaking on new shows, Ashish Patil, GM, MTV India & VP Creative & Content, said, “It’s your spanking new MTV yet again – 7 pm daily, seven new shows, five days a week, four new VJs, three screens (TV, mobile, web), two-hour block, December 1 kick-off. It’s heaven @ 7 on weekdays and hell @ 7 on weekends!”
The line up of shows include ‘MTV Gtalk’ at 7 pm with Anmol and Shambhavi, ‘MTV Loveline Reloaded’ at 7.20 pm with Deepti Gujral, ‘MTV Dance Crew’ at 7.30 pm with MTV VJ Anusha, ‘Fanta MTV Fantastic 5’ at 7.40 pm with MTV VJs Ayushman and new entrant VJ Jose, ‘Garnier MTV Star Scraps’ at 7.50 pm, ‘MTV Discover n Download’ at 8 pm with VJ Nikhil Chinappa, and ‘MTV Fabulous Lives’ at 8.30 pm.
Pepsi and MTV Wassup will continue to give their daily dose of ‘taza khabhar’, with the instant 10 minute news bulletin. ‘MTV Fabulous Lives’ will give a sneak peek into the lifestyles of the very rich and very famous, from Big B to the Big M (meaning Vijay Mallya).