MTunesHD is all set to take its ‘Feel the music!’ proposition another step closer to its viewers with latest innovation titled ‘On the streets’.
Commenting on the concept, Sunil Sahjwani, Group Creative Director, Pioneer Channel Factory stated, “OTS (On the streets) is the best way to capture the pulse of the viewers. Through the dance, style, humour and spontaneity, we capture emotions across TGs, reaching out to viewers and making them express how they feel the music. We’re looking to travel the length and breadth of the country with OTS.”
Launched in October with the YouTube sensation Gangnam Style, MTunesHD has since taken some of the most popular songs to its viewers to make them experience the channel first-hand.
Elaborating on the same, Saravanan P, CEO, Pioneer Channel Factory said, “Keeping to our tag of pioneering music innovation, OTS is an initiative to involve viewers with the channel and make our music properties more interactive. While we play music on-air, we also take them on the streets to add to the ‘Feel the music!’ experience. More such interactive initiatives are being lined up in the times ahead. I take this opportunity to thank all music companies who have been enthusiastically supporting all our music innovations.”
While the concept was entirely conceived by the channel, the success of the initiative also depended on the cooperation of music labels such as T Series and Universal, said an official release.
The channel also promises more extensions to the series in the near future. ‘On the streets’ is aired on the channel at the top of every hour.