Humsa Dhir has joined MSM as Senior Vice-President (SVP) and Head – PR and Corporate Communications for the network. In this newly created role, she will lead MSM’s PR and Communications strategy and execute on pivotal campaigns, programs and activities that advance the network’s brand image and reputation. Dhir will report to NP Singh, CEO, MSM Network.
Dhir has over 19 years of work experience across Advertising, Public Relations, Corporate Communications and Public Affairs; having worked for the India, South Asia and Middle East markets. For the last three companies that she worked in, she has set up and established from scratch, the Corporate Communications function; encompassing marketing and brand communication, investor and media relations as well as communications around employee engagement.
Commenting on the appointment, NP Singh, Chief Executive Officer, Multi Screen Media said, “We are delighted to welcome Humsa as our Corporate Communications lead. We believe Humsa’s well-grounded, robust experience across different aspects of communications will enable her to play a very intrinsic role in the network as she charts a strategic direction to shape the network’s reputation amongst its multiple stakeholders. She has our unflinching support to execute on this commitment.”
Prior to joining MSM, Dhir was with AkzoNobel India, where she managed the communications and public affairs portfolio for the entire organisation including its various business verticals. Her responsibilities stretched from building and managing the corporate brand to overseeing reputational matters, including crises. Internal communications as well as CSR were also central to her responsibilities. Some of her previous work stints have been with Suzlon, the Eicher group, RK Swamy BBDO as well as J Walter Thompson.
Dhir has a Master’s degree in Communications from the Department of Communication Studies, Pune University along with a Bachelor’s degree in Biochemistry (Hons.) from Sri Venkateswara College, Delhi University.