Multi Screen Media is all set to launch its new Hindi general entertainment channel – Sony Pal. The new channel will join the other two GECs from the MSM stable - Sony Entertainment Television and Sab TV.
Though no official details are available yet, according to industry sources, Sony Pal is slated to go on air later in August 2014. The programming mix is said to feature mostly women-centric shows.
The names of actresses Juhi Chawla, Raveena Tandon and Lara Dutta are floating as the face of Sony Pal, however, there is no official word on this from MSM officials.