Multi Screen Media Private Limited (MSM) announced that Saurabh Yagnik’s responsibilities have been enhanced and he will now also oversee AXN, thus taking charge of the English language channels in the network, effective immediately. Sunil Punjabi, the current Business Head of AXN, will continue to manage AXN and will report to Yagnik.
Saurabh Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience, and has been instrumental in building and driving the English movie channel PIX to attain market leadership.
Speaking on the occasion, N. P. Singh, CEO, MSM, said, “With Saurabh’s deep rooted understanding of the English Entertainment Genre, I am certain that he will chart a new and exciting journey for the English Entertainment channels at MSM. We wish him all the best."