Multi Screen Media Private Limited (MSM) has signed a deal with BBC Worldwide to bring BBC Earth, a new premium factual channel, to Indian audiences.
BBC Earth is home to the BBC’s award-winning factual programmes and the work of some of the world’s foremost factual film makers.
Under the partnership, the channel will be called Sony BBC Earth. It will broadcast in HD and will be available in Tamil, English and Hindi across India.
BBC Worldwide will draw on its catalogue of programming while MSM which runs the Sony network of television channels in the country has extensive experience in programming and in operating and distributing televised entertainment both, in India and across the globe.
Both, the formation of the JV as well as the launch of Sony BBC Earth is subject to necessary regulatory approvals in India, for which the process is currently underway.
NP Singh, Chief Executive Officer, MSM said, “Sony BBC Earth is a joint venture between MSM and BBC Worldwide; with MSM owning the majority stake. This partnership with BBC Worldwide gives us an unparalleled edge in distributing factual programming to viewers across MSM’s network in India and to sharing with them, some of the best television content ever. Sony BBC Earth will combine information and entertainment in real surroundings. And audiences that crave the virgin thrill and adventure of exploring natural environments, demystifying science and rewriting history will find it difficult to meander away from this channel. We are confident that within a short span of time, this new channel will carve its own distinct positioning in the minds of the discerning Indian viewer.
“We at MSM are putting together a whole new team to scale-up this JV with BBC Worldwide. This team will handle the programming, marketing, operations as well as sales and distribution of the channel. “
Paul Dempsey, President, BBC Worldwide Global Markets commented, “This is a pioneering model for us. By working with a respected local partner of the calibre of MSM we can bring BBC Earth’s world class content to a new audience who we know have a huge appetite for premium factual programming.”