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MQ Networks to look after the ad sales mandate for Real Estate TV

10-July-2008
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MQ Networks to look after the ad sales mandate for Real Estate TV

MQ Networks, a specialist media marketing and sales company headquartered in Bangalore, has signed an MoU with Real Estate TV to market its air time. Real Estate TV is India’s first 24x7 TV channel dedicated to real estate and infrastructure industry. The channel has been launched by Alliance Broadcasting, the media company of the Rs 4,400-crore Alliance Group.

Prem Menon, CEO, Real Estate TV, said, “MQ Networks is headed by MS Mahesh and a team of professionals who have the experience and market knowledge to achieve the kind of revenues we are expecting. They have the right attitude and approach to this business, and we believe they will prove to be good partners in our growth path.”

MQ Networks is a leading integrated media and entertainment company stretching beyond the boundaries of conventional media. The network’s prime focus is on media sales, custom publishing, OOH media, television channel promotion, television content development and broadcasting.

On the role of MQ Networks, Mahesh said, “Team MQ focuses on synergies and dynamics of content creation, advertising sales, marketing and distribution. We are fortunate to have Arvind Kumar (former Deputy CEO & Senior VP of Zee) as our group advisor.”

He further said, “Real Estate TV is poised to grow into a very popular niche channel because of the potential of the industry it caters to. We are really excited at the opportunity to sell this channel at a pan-India level. We believe we could be worthwhile partners to the promoters.”

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