Moving Picture – a leading television production company is soon to come up with a Delhi-centric infotainment channel. The Noida-based production house has lined up Rs 20 crore for the proposed channel that’s expected to be on air after the forthcoming General Elections.
Moving picture has already tied up with Thaicom Satellite and is waiting for the I&B Ministry for the final go-ahead on up-linking issues.
Dwelling on the plans, Ramesh Sharma, Managing Director, Moving Picture, said the channel would be an interactive city-centric channel on the lines of FM radio stations with a focus of entertainment and utility news. “Our channel will give complete information about the city on entertainment, culture, sports, shopping, cuisine, traffic etc. Besides entertainment programming, we will also take up civic issues. In short, the channel will allow viewers to participate through interactive game shows and phone-in programmes on issues that impact on their day-to-day lives,” Sharma shared his views with exchange4media.com.
The channel promises to provide live coverage of different city events and would have a special band to cover university news. “We are targeting viewers below 35 years of age, comprising housewives and youngsters. And, with broadband coming in, we will also get into cinema and restaurant bookings through our channel,” Sharma said.
Moving Picture has lined up Rs 20 crore for the infotainment channel. “Technology cost for a city-specific channel is low. Moreover, since we already have infrastructure, equipment and staff in place, we hope to settle things with this budget,” Sharma said.