Top Story

e4m_logo.png

Home >> Media - TV >> Article

Moving Picture soon to launch a Delhi-centric TV channel

02-April-2004
Font Size   16
Share
Moving Picture soon to launch a Delhi-centric TV channel

Moving Picture – a leading television production company is soon to come up with a Delhi-centric infotainment channel. The Noida-based production house has lined up Rs 20 crore for the proposed channel that’s expected to be on air after the forthcoming General Elections.

Moving picture has already tied up with Thaicom Satellite and is waiting for the I&B Ministry for the final go-ahead on up-linking issues.

Dwelling on the plans, Ramesh Sharma, Managing Director, Moving Picture, said the channel would be an interactive city-centric channel on the lines of FM radio stations with a focus of entertainment and utility news. “Our channel will give complete information about the city on entertainment, culture, sports, shopping, cuisine, traffic etc. Besides entertainment programming, we will also take up civic issues. In short, the channel will allow viewers to participate through interactive game shows and phone-in programmes on issues that impact on their day-to-day lives,” Sharma shared his views with exchange4media.com.

The channel promises to provide live coverage of different city events and would have a special band to cover university news. “We are targeting viewers below 35 years of age, comprising housewives and youngsters. And, with broadband coming in, we will also get into cinema and restaurant bookings through our channel,” Sharma said.

Moving Picture has lined up Rs 20 crore for the infotainment channel. “Technology cost for a city-specific channel is low. Moreover, since we already have infrastructure, equipment and staff in place, we hope to settle things with this budget,” Sharma said.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems