Genre dominates airwaves. Sony cashes in with twice the ad volumes, compared to Star Plus. These are some of our findings as we analyzed the TAM viewership data for the past 2 months on top-three entertainment channels- Star Plus, Zee TV and Sony.
To begin reporting on our finding, on Saturdays and Sundays, during peak viewing hours (13:00-26:00 Hrs), Hindi movies were running for half the total time. That implies 3 movies per channel on virtually every day on a weekend! Sony and Star Plus were outpacing each other while Zee was more hopeful from its doze of mythological.