Top Story


Home >> Media - TV >> Article

Movies on Weekend: The next flash point?

Font Size   16
Movies on Weekend: The next flash point?

Genre dominates airwaves. Sony cashes in with twice the ad volumes, compared to Star Plus. These are some of our findings as we analyzed the TAM viewership data for the past 2 months on top-three entertainment channels- Star Plus, Zee TV and Sony.

To begin reporting on our finding, on Saturdays and Sundays, during peak viewing hours (13:00-26:00 Hrs), Hindi movies were running for half the total time. That implies 3 movies per channel on virtually every day on a weekend! Sony and Star Plus were outpacing each other while Zee was more hopeful from its doze of mythological.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO