Top Story

e4m_logo.png

Home >> Media - TV >> Article

Movies on Weekend: The next flash point?

09-February-2002
Font Size   16
Share
Movies on Weekend: The next flash point?

Genre dominates airwaves. Sony cashes in with twice the ad volumes, compared to Star Plus. These are some of our findings as we analyzed the TAM viewership data for the past 2 months on top-three entertainment channels- Star Plus, Zee TV and Sony.

To begin reporting on our finding, on Saturdays and Sundays, during peak viewing hours (13:00-26:00 Hrs), Hindi movies were running for half the total time. That implies 3 movies per channel on virtually every day on a weekend! Sony and Star Plus were outpacing each other while Zee was more hopeful from its doze of mythological.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited