Top Story

e4m_logo.png

Home >> Media - TV >> Article

Movies Now unravels 360-degree marketing campaign for television premiere of Spectre

22-October-2016
Font Size   16
Share
Movies Now unravels 360-degree marketing campaign for television premiere of Spectre

English movie channel Movies Now is leaving no stone unturned in giving an unforgettable experience to its viewers for the much-anticipated movie premieres – the Daniel Craig starrer James Bond movie, Spectre. This Diwali the channel has announced the Indian Television Premiere of Spectre on October 23 with a high decibel 3600 marketing campaign. Bond fans are also going to be treated to some prizes which are up for grabs during the premiere

Commenting on the premiere, Vivek Srivastava, Senior Vice President and Head, English Entertainment Cluster and Zoom, Times Television Network, said, “James Bond is one of the most iconic characters from Hollywood and Spectre was one of the highest grossing movies in India in 2015. While all television premieres on Movies Now have always received a phenomenal response from viewers and advertisers, as category leaders we are the going the extra mile for Spectre because Bond holds a very special place in the hearts of Indians. The main focus of our marketing campaign is to reach out to a mass audience, targeting both Bond franchise loyalists and movie enthusiasts. With Spectre, we hope to re-create the same box office magic and success on TV.”

An exclusive premiere requires an ambitious campaign for which the channel has designed a four-pronged approach to engage with its audience, focusing on on-air, OOH, on-ground and digital mediums.

Besides promoting the premiere on the Times Television Network and various other channels across the Indian TV spectrum, Movies Now has also announced an exclusive In-movie Watch and Win contest.

With a 10 city outdoor campaign across Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Pune, Hyderabad, Cochin, Thiruvananthapuram and Hyderabad, the channel is doing all it can to reach out to their target audience. Supplementing this is an on-ground activation across 500 bars, which culminates in a mega-event of 3 simultaneous invite-only Bond-themed Spectre Parties held in Mumbai, Delhi and Bengaluru. Continuing with their focus on engaging with the urban youth, the channel’s digital initiatives include a special ‘Which Bond Are You?’ Instagram quiz and a day-long Twitter contest to be held on October 23 with prizes up for grabs.

Movies Now has roped in multiple partners for the Indian TV premiere of Spectre, which is presented by Amazon, co presented by Huawei, driven by Ford, partnered by Airtel and in association with Raymond. The Experiential Marketing partner is Barcode.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.