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Movies Now unravels 360-degree marketing campaign for television premiere of Spectre

Movies Now unravels 360-degree marketing campaign for television premiere of Spectre

Author | exchange4media News Service | Saturday, Oct 22,2016 10:19 AM

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Movies Now unravels 360-degree marketing campaign for television premiere of Spectre

English movie channel Movies Now is leaving no stone unturned in giving an unforgettable experience to its viewers for the much-anticipated movie premieres – the Daniel Craig starrer James Bond movie, Spectre. This Diwali the channel has announced the Indian Television Premiere of Spectre on October 23 with a high decibel 3600 marketing campaign. Bond fans are also going to be treated to some prizes which are up for grabs during the premiere

Commenting on the premiere, Vivek Srivastava, Senior Vice President and Head, English Entertainment Cluster and Zoom, Times Television Network, said, “James Bond is one of the most iconic characters from Hollywood and Spectre was one of the highest grossing movies in India in 2015. While all television premieres on Movies Now have always received a phenomenal response from viewers and advertisers, as category leaders we are the going the extra mile for Spectre because Bond holds a very special place in the hearts of Indians. The main focus of our marketing campaign is to reach out to a mass audience, targeting both Bond franchise loyalists and movie enthusiasts. With Spectre, we hope to re-create the same box office magic and success on TV.”

An exclusive premiere requires an ambitious campaign for which the channel has designed a four-pronged approach to engage with its audience, focusing on on-air, OOH, on-ground and digital mediums.

Besides promoting the premiere on the Times Television Network and various other channels across the Indian TV spectrum, Movies Now has also announced an exclusive In-movie Watch and Win contest.

With a 10 city outdoor campaign across Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Pune, Hyderabad, Cochin, Thiruvananthapuram and Hyderabad, the channel is doing all it can to reach out to their target audience. Supplementing this is an on-ground activation across 500 bars, which culminates in a mega-event of 3 simultaneous invite-only Bond-themed Spectre Parties held in Mumbai, Delhi and Bengaluru. Continuing with their focus on engaging with the urban youth, the channel’s digital initiatives include a special ‘Which Bond Are You?’ Instagram quiz and a day-long Twitter contest to be held on October 23 with prizes up for grabs.

Movies Now has roped in multiple partners for the Indian TV premiere of Spectre, which is presented by Amazon, co presented by Huawei, driven by Ford, partnered by Airtel and in association with Raymond. The Experiential Marketing partner is Barcode.

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