Movies Now, a leading English movie channel, has decided to increase its advertising rates by 100 per cent.
The current rate is Rs 3000 per 10 seconds with a split in the prime time and non prime time period. This will go up to Rs 6000 per 10 seconds and prime time would cost Rs 12,000 per 10 seconds.
Commenting on the reason behind this move, Ajay Trigunayat, CEO, English Entertainment Channels, Times Television Network said, “The English movie channel category has seen a 50 per cent growth post the launch of Movies Now. Even then we continue to dominate. Costs have gone up significantly and now is the time to demand the right prices.”
Nokia was the first brand to advertise on the channel and today Movies Now boasts of multinational brands such as Pepsi.
Immediately after its launch, Movies Now used to charge ad rate of Rs 1500 per 10 seconds. It then increased the price by 50 per cent in six months’ time, taking it to Rs 3000 per 10 seconds.