English movie channel Movies Now will celebrate Independence Day by bringing the movie ‘Avatar’ in high definition to its viewers.
Directed by James Cameron, the movie has won over 70 awards in the year of release and been nominated for nine Academy Awards including Best Picture and Best Director. Cameron took over a decade to make this epic masterpiece.
To market the initiative, the channel is carrying out an extensive outdoor campaign across Mumbai, Delhi, Kolkata, Bangalore and Chennai with 3D illusion layouts which provide a life-like simulation and brings alive the experience of Avatar.
The channel is also reaching out to the youngsters across 50 Café Coffee Day outlets and 19 PVR Cinemas through innovative branding. Viewers can also catch a glimpse of the digital innovative campaign on the channel’s Facebook page where Hollywood has turned into Na’vi Land.
The movie explores the hidden secrets of the other world called Pandora. The man-made computer programme called Avatar visits this exquisite land of mystery and adventure with their minds and transforms into beautiful creatures called the Na’vis.
Avatar is presented by Airtel, powered by Royale with Teflon in association with GE, New Ponds Pure White and Kohler. It would be telecast on Movies Now on August 15 at 12:00PM and 9:00PM.