Top Story

e4m_logo.png

Home >> Media - TV >> Article

Movies Now celebrates I-Day with ‘Avatar’

14-August-2012
Font Size   16
Share
Movies Now celebrates I-Day with ‘Avatar’

English movie channel Movies Now will celebrate Independence Day by bringing the movie ‘Avatar’ in high definition to its viewers.

Directed by James Cameron, the movie has won over 70 awards in the year of release and been nominated for nine Academy Awards including Best Picture and Best Director. Cameron took over a decade to make this epic masterpiece.

To market the initiative, the channel is carrying out an extensive outdoor campaign across Mumbai, Delhi, Kolkata, Bangalore and Chennai with 3D illusion layouts which provide a life-like simulation and brings alive the experience of Avatar.

The channel is also reaching out to the youngsters across 50 Café Coffee Day outlets and 19 PVR Cinemas through innovative branding. Viewers can also catch a glimpse of the digital innovative campaign on the channel’s Facebook page where Hollywood has turned into Na’vi Land.

The movie explores the hidden secrets of the other world called Pandora. The man-made computer programme called Avatar visits this exquisite land of mystery and adventure with their minds and transforms into beautiful creatures called the Na’vis.

Avatar is presented by Airtel, powered by Royale with Teflon in association with GE, New Ponds Pure White and Kohler. It would be telecast on Movies Now on August 15 at 12:00PM and 9:00PM.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group