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More movements at Star. Niraj Dutt to quit

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More movements at Star. Niraj Dutt to quit

Niraj Dutt, VP Ad Sales, is set to move on. Dutt had put in his papers some time back and is believed to hatching plan to turn entrepreneur again.

Confirming this development Dutt says, "Right now I am serving my three months notice period which gets over by the end of this month and from November onwards I get officially released."

Does his movement have any connection with the recent high profile movement with Ad Sales head, Raj Nayak. "No, it has nothing to do with Raj's moving out of Star. I had communicated my intentions way back in January but was committed to complete our last fiscal, which ended in July," rationales Dutt. He also denied the rumor that he will be joining NDTV, once he moves out of Star.

After Raj Nayak's resignation, early October, the Star Network has done some restructuring of its Ad Sales operations, with CEO Peter Mukherjea taking direct control. Three vice presidents - Kevin Vaz, Joy Chakravarti and Monica Tata, will directly report to Mukherjea. Dutt had submitted his resignation much before the restructuring and that could be one of the reasons, presumably, for not being included in the restructured team.

Dutt has been with Star for three years, and was looking after ad sales for all channels. He started his career sixteen years back in marketing and sales with The Times of India, Mumbai. He has been associated with Television for the last 11 years and has also produced a series with Gulzar for Doordarshan.

So, what lies ahead in the future? Says Dutt, "I would like to talk about it at a appropriate time, all I can say at this juncture is that i am not taking up another job and there is life beyond media sales." Before joining Star, Dutt was running his own company dealing in pan Asian rights for international programmes and events. And is believed to be going ahead with his own company.


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