Month old STAR Ananda retains top position in the fourth week since launch
Star Ananda, the month-old 24-hour Bengali news channel, continues to rule viewership in Kolkata and West Bengal. As per TAM ratings for Week 26 (June 19-25), the channel has achieved a 52 per cent market share in Kolkata and 49 per cent market share in West Bengal across all news channels (TG: CS 15+, All Adults).
Apart from the achievement of being the most watched channel during the Municipal Elections exit polls, Star Ananda also accounts for 49 of the top 50 programmes across all news channels in Kolkata and West Bengal. The channel seems to be giving the general entertainment channels a run for their money, with a reach as high as close to 1.5 million achieved on polling day – far greater than that of other channels, it has claimed in a press statement.
Commenting on the success, Uday Shankar, CEO, Media Content & Communications Services India Pvt. Ltd., said, “The overwhelming success of STAR Ananda goes to show that the news needs of the discerning Bengali audience were so far neglected by the news broadcasters.”
Our typical marketing budget is usually 10 per cent of the topline spend