Monica Tata has resigned as managing director of HBO India after a two year stint with the network, confirm industry sources.
Tata has been Managing Director of Home Box Office since April, 2013. Prior to this, she served as Vice President and Deputy General Manager of Entertainment Networks-South Asia at Turner International India Private Limited. She quit Turner International India in November, 2012. She served in the capacity of general manager, Entertainment Networks South Asia, Turner International India.
She has over 23 years of media experience. She started her career with Sunday Mail as marketing executive in 1991. She moved on to join STAR India. She stayed with STAR India for about 12 years and moved on as senior vice-president to joined Turner International as vice-president, advertising sales, in 2004. Tata has been Honorary Secretary of The International Advertising Association since November 2012.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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