MIPCOM has announced the nominations for the inaugural Mobile TV Screenings and Awards. A series of projects have been pre-selected from the hundreds submitted, which will be showcased during MIPCOM 2005, the world's audiovisual content market on October 19. For the first time the screenings will be followed by an Awards ceremony in which the winning productions, chosen by an international grand jury, will be honoured.
Sponsored by leading mobile operator Orange and European broacaster Arte, the Mobile TV Screenings and Awards will be key components of the Mobile TV Day at MIPCOM and are designed to focus on the creation of new mobile entertainment concepts and formats.
The first of its kind, in the emerging field of Mobile TV, the Mobile TV Screenings and Awards were launched in August 2005 and attracted 235 entries from 135 companies and from 30 countries.
An independent panel of industry experts selected the 23 nominated projects that will be screened at MIPCOM from the four following categories – Best Made for Mobile TV Content/Format; Best Repurposed Video, Film, or Animation Content for Mobile; Best Mobile TV Channel or Service and Best User Interface for a Mobile TV Channel / Programme Guide.
Paul Johnson, Director of Reed MIDEM's Television Division, said, "By creating the Mobile TV Screenings abd Awards, MIPCOM aims to take an active role in supporting content development for Mobile TV which offers a significant opportunity for the TV and mobile industries."
Ferhan Cook, President of Mediaplay International, and Chair of the pre-selection Jury said, "The strong enthusiasm from the international television industry and the range of innovative made-for-mobile content submitted for selection, clearly shows that mobile TV is becoming a powerful new medium for personal interaction and entertainment."
During the Awards ceremony, which will be held on October 19 and presented by well-known British TV presenter, Ray Cokes, the international grand jury will present a "Mobile TV Award" to the most creative project in each category.
The grand jury includes Mark Selby, VP Multimedia, Nokia (UK); Matt West, VP Mobile Media Worldwide, PacketVideo Network Solutions (UK); Nicoletta Iacobacci, Head of iTV Content Factory, RAI (Italy); Robert Chua, Chairman Founder, The Interactive Channel (Hong-Kong).
In addition to the Grand Jury awards, there will be a special "Best of Show" prize voted by the audience and the Grand Prize for Best Innovation in Mobile Content awarded by Orange.