Top Story


Home >> Media - TV >> Article

Mint and Bloomberg UTV enter into strategic content alliance

Font Size   16
Mint and Bloomberg UTV enter into strategic content alliance

English business news daily Mint and English business news channel Bloomberg UTV have entered into a strategic content alliance under which they will share content with each other on a daily basis, and undertake various joint editorial initiatives through the year.

In this partnership, Bloomberg UTV will feature news and analyses from Mint every day and every issue of Mint will carry relevant news related stories from Bloomberg UTV. In addition, Mint will produce news and lifestyle related weekly television shows, which will be aired exclusively on Bloomberg UTV.

Commenting on the development, R Sukumar, Editor, Mint, said, “At Mint, we have always focused on delivering clarity in business news to our readers. Our partnership with Bloomberg UTV will further enhance our offering, and give us an additional platform to showcase our content.”

According to Vivek Law, Editor, Bloomberg UTV, “This partnership will bring together the best minds in Indian business journalism, and we look forward to delivering compelling content that will serve the needs of country’s top decision-makers.”

It may be recalled that Mint had a similar alliance with CNBC-TV18 until recently.

Mint and Bloomberg partnership would have no bearing on Mint’s existing association with The Wall Street Journal and Bloomberg UTV’s partnership with Bloomberg.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking