English business news daily Mint and English business news channel Bloomberg UTV have entered into a strategic content alliance under which they will share content with each other on a daily basis, and undertake various joint editorial initiatives through the year.
In this partnership, Bloomberg UTV will feature news and analyses from Mint every day and every issue of Mint will carry relevant news related stories from Bloomberg UTV. In addition, Mint will produce news and lifestyle related weekly television shows, which will be aired exclusively on Bloomberg UTV.
Commenting on the development, R Sukumar, Editor, Mint, said, “At Mint, we have always focused on delivering clarity in business news to our readers. Our partnership with Bloomberg UTV will further enhance our offering, and give us an additional platform to showcase our content.”
According to Vivek Law, Editor, Bloomberg UTV, “This partnership will bring together the best minds in Indian business journalism, and we look forward to delivering compelling content that will serve the needs of country’s top decision-makers.”
It may be recalled that Mint had a similar alliance with CNBC-TV18 until recently.
Mint and Bloomberg partnership would have no bearing on Mint’s existing association with The Wall Street Journal and Bloomberg UTV’s partnership with Bloomberg.