Ministry of Science & Technology and NGC unveil ‘Science Safari’

Ministry of Science & Technology and NGC unveil ‘Science Safari’

Author | exchange4media News Service | Saturday, Sep 23,2006 8:40 AM

Ministry of Science & Technology and NGC unveil ‘Science Safari’

In order to make science popular, the Ministry of Science and Technology and the National Geographic Channel are jointly presenting ‘Science Safari’, which will premiere on NGC on September 26 at 9:00 pm. The special film will be telecast four times during the first month and subsequently once every month in the following one year. It will be also telecast on Doordarshan.

The 48-minute film produced by All Time Productions in association with NGC is a mix of scientific achievements across India, which will present various innovations made by well-known Indian scientists and some unknown inventors in a travelogue format. The film is a part of the innovative year-long campaign announced by the Ministry of Science and Technology and NGC earlier this year to promote Indian science and technology.

Speaking on the occasion, Kapil Sibal, Minister for Science, Technology and Earth Sciences, said, “India is making great strides in the field of science and technology today. Innovation and creativity are the most important assets for our future. Through this programme, we want to create more awareness amongst the people of our country, especially children, about our achievements in this field and to encourage the spirit of scientific inquiry.”

Both the Ministry and the channel will promote the film extensively with the film being telecast in Hindi and English initially and then later being dubbed in other regional languages to reach out to a wider audience.

A year-long 360-degree campaign encompassing both on-air and off-air initiatives to promote the film will be also launched.

Nikhil Mirchandani, Managing Director, NGC India, said, “At the National Geographic Channel, it is our constant endeavour to make viewers ‘Think again’ about the world we live in and ‘Science Safari’ is an extension of this philosophy. Through this initiative we look forward to stimulate the intellect of our viewers and encourage them to expand their thought horizons beyond the cognitive by exploring new frontiers of science and technology from an Indian perspective.”

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