MindShare is believed to have won the Reliance Infocom media account. The account is estimated to be close to Rs.20 crores.
While both MindShare and Reliance Infocom have not officially confirmed this development, exchange4media has learnt from reliable industry sources that the decision to this effect has indeed been made. The official announcement is expected soon.
The media account was keenly contested by eight agencies including Carat, Starcom, Madison and Mudra OMD.
First run on the website at 5:00 PM on Friday, 4th October, 02