After the success of its reality shows on Sony Entertainment Television and MTV, Miditech’s new reality show will be launched on Sahara One by the second half of February. Though the productions house is tight-lipped on the content of the show, it will be slotted at 9:30 pm on weekdays.
The show will be very different from the reality talent hunts that Miditech has done for Sony and unlike MTV Roadies on MTV. Indian Idol on Sony is on its last phase and has got very good response, while Dance Dance has just been launched. Commenting on their reality shows on Sony, Nikhil Alva, CEO, Miditech, said, “The response to Indian Idol feels great because the show has managed to break through the clutter and is doing consistently well.” He added, “Dance Dance has great potential and will be a winner for Sony. How big the show will be is for the audience to decide.”
So what are the other offerings from the Miditech stable? Miditech is looking to launch one international documentary every month. The production house has two films ready to be launched on the National Geographic Channel (NGC), one film is on Vultures and the other is on Witchcraft in India. It is also working on three new documentaries on disaster for NGC, the documentaries on earthquakes, air crashes and cyclones have already been cleared and will be shot across the world.
Miditech has offices in Delhi, Mumbai, Bangalore and Singapore, with Delhi focusing on documentaries and Mumbai on entertainment. They are doing a cross spectrum of work, asked which is their focus, Nikhil said, “Our focus is creating television content and we work in all forms of that vertical space with the exception of news.”
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