Top Story

e4m_logo.png

Home >> Media - TV >> Article

Miditech’s new reality show to be launched on Sahara One by February

24-January-2005
Font Size   16
Share
Miditech’s new reality show to be launched on Sahara One by February

After the success of its reality shows on Sony Entertainment Television and MTV, Miditech’s new reality show will be launched on Sahara One by the second half of February. Though the productions house is tight-lipped on the content of the show, it will be slotted at 9:30 pm on weekdays.

The show will be very different from the reality talent hunts that Miditech has done for Sony and unlike MTV Roadies on MTV. Indian Idol on Sony is on its last phase and has got very good response, while Dance Dance has just been launched. Commenting on their reality shows on Sony, Nikhil Alva, CEO, Miditech, said, “The response to Indian Idol feels great because the show has managed to break through the clutter and is doing consistently well.” He added, “Dance Dance has great potential and will be a winner for Sony. How big the show will be is for the audience to decide.”

So what are the other offerings from the Miditech stable? Miditech is looking to launch one international documentary every month. The production house has two films ready to be launched on the National Geographic Channel (NGC), one film is on Vultures and the other is on Witchcraft in India. It is also working on three new documentaries on disaster for NGC, the documentaries on earthquakes, air crashes and cyclones have already been cleared and will be shot across the world.

Miditech has offices in Delhi, Mumbai, Bangalore and Singapore, with Delhi focusing on documentaries and Mumbai on entertainment. They are doing a cross spectrum of work, asked which is their focus, Nikhil said, “Our focus is creating television content and we work in all forms of that vertical space with the exception of news.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking