Top Story

e4m_logo.png

Home >> Media - TV >> Article

Miditech launches hunt for India’s ‘Cricket Star’

23-December-2006
Font Size   16
Miditech launches hunt for India’s ‘Cricket Star’

Miditech, one of Asia’s leading independent production companies, which has been at the forefront of creating reality programming for Indian television, has come up with a talent hunt to select India’s first ‘Cricket Star’. The company has produced ‘Cricket Star’, which is spread over 11 weeks, and is scheduled to go on air in January 2007. The show will be simulcast on Zee TV, Zee Sports and DD National.

Commenting on the new project, Nikhil Alva, CEO, Miditech, said, “We are truly looking forward to ‘Cricket Star’, by far the largest talent hunt reality series ever witnessed by the Indian audience. This innovative and ground breaking format has been conceptualised keeping in mind India’s passion for cricket.”

As part of the talent hunt, 44 contestants would be shortlisted at the audition rounds, which began in Mumbai on December 16, followed by Kolkata, Hyderabad and Delhi. Kapil Dev and Ajay Jadeja will judge the talent hunt. The 44 selected at the auditions would be filtered down to 22 on December 29, who would be put through an intensive training camp in Mumbai.

The winner of the first series of ‘Cricket Star’ will win a year’s all-expenses paid contract with the prestigious Leicestershire County Cricket Club and attractive cash prizes. The final 11 participants will also have the opportunity to participate in the global rollout of ‘Cricket Star’, which is slated for a UK launch in the summer of 2007.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video