Top Story

e4m_logo.png

Home >> Media - TV >> Article

Miditech launches ‘Sa Re Ga Ma Pa’ on Zee Kannada

19-October-2006
Font Size   16
Share
Miditech launches ‘Sa Re Ga Ma Pa’ on Zee Kannada

Music transcends all boundaries. Taking a cue from that Miditech, one of the leading production houses in India, is producing the music reality show, ‘Sa Re Ga Ma Pa’, on Zee Kannada. This is Miditech’s largest venture into regional programming till date after ‘Spandana’ (Zee Kannada), ‘Bhoomi’ (Doordarshan), and ‘Sadda’ (Zee Punjabi). The show will go on air from October 20.

The show, which will be a bi-weekly feature, will be telecast on Fridays and Saturdays between 8:30 pm and 9:30 pm and is spread over 29 weeks. The auditions for the talent hunt show began in Hassan on September 28 and moved across Karnataka, divided into North, East, West and South zones. Besides places like Mysore, Shimoga, Davengere, Raichur, Hubli, Mangalore and Bangalore have also been covered as part of the auditions.

Nikhil Alva, CEO, Miditech, said, “Miditech is thrilled to be partnering with Zee Telefilms to create the Kannada version of ‘Sa Re Ga Ma Pa’, one of India’s biggest programming brands. We have no doubt that the show is going to be a smashing success and will help discover and nurture a whole new generation of singing talent in Karnataka.”

As part of the show, 13 top singers selected in each territory will compete to top their respective zones. The talent hunt will be judged by veteran South Indian music artists and directors such as Ratnamala Prakash and Raju Anathaswamy. The show will be anchored by musician Rajesh Krishnan.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India