Top Story


Home >> Media - TV >> Article

MIB sets up expert body to review Prasar Bharati

Font Size   16
MIB sets up expert body to review Prasar Bharati

The Ministry of Information and Broadcasting (MIB) has constituted an Expert Committee to review the institutional framework of Prasar Bharati, including its relationship with the Government, its continuing role as a public broadcaster and measures needed to ensure technical upgradation of the organisation.

The Expert Committee comprises Sam Pitroda, Advisor to the Prime Minister of India on Public Information Infrastructure & Innovations (Chairman); Asha Swaroop, IAS (Retd) and former Secretary to the Government of India (Member); Dr BK Gairola, Mission Director - e-Governance (Member); Prof MP Gupta, IIT Delhi (Member), Jitendra Shankar Mathur, Additional Secretary and nominated member on Prasar Bharati Board; Jawhar Sircar, Chief Executive, Prasar Bharati – Member (Convenor).

The terms of reference of the Committee are to suggest measures to sustain, strengthen and amplify Prasar Bharati’s role as a public broadcaster. It has been also suggested to review the status of implementation of the recommendations made by various committees that have undertaken study of Prasar Bharati.

The references are also responsible to measure digitised archival material in the possession of Doordarshan and All India Radio and to suggest ways of using new media to deliver digital content – both in broadcast mode (DTH) and in a demand-based mode (free on social media like YouTube, and on payment through IPTV).

And lastly, it has been recommended to suggest a strategy for creating a network of domestic and overseas business partners for ensuring wider reach to a worldwide audience, including creating an exclusive overseas service.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India