In order to ensure seamless transition of cable services from analogue to digital in the four metros by October 31, the Ministry of Information & Broadcasting (MIB) has set up a control room to address and clarify various queries of consumers and stakeholders.
Commenting on this initiative, Ashok Mansukhani, President, MSO Alliance said, “This is a planned move and is helping customers as representatives of all five national MSOs are also available in the control room to reply to customers’ queries.”
The queries could be related to set top boxes (STBs), range of schemes, purchasing process of the STBs, installation charges and other offers by various MSOs, among others.
Representatives of MSOs such as DEN, In Cable, Hathway, Digi Cable, and Siti Cable will be available in the control room to address any specific queries related to their respective networks/ services.
The control room, which was set up on October 15, will be operational throughout the week, including holidays, from 8AM to 10PM. Customers can call up a toll free number – 18001804343 – with their queries.
While this move will undoubtedly benefit consumers and aid the process of digitisation, one wonders whether the step taken by the MIB comes too late in the day with the deadline just 10 days away.