Mi Marathi, the Marathi general entertainment channel from Sri Adhikari Brothers Media Ltd-promoted Broadcast Initiatives Ltd, is introducing its second phase of programming on August 20, 2007. The channel is bringing in nine hours of fresh content, which includes new family dramas, daily soaps and original-format game shows.
The new programming is branded under the name ‘Nava Ritu Nava Rangat’. Mi Marathi is supporting this initiative with an advertising campaign in the outdoor and print mediums.
Rohit Arora, President, Corporate Affairs for the group, said, “At this stage, Mi Marathi is in 98 per cent of Maharashtrian homes. This is the perfect time for us to introduce new properties as the channel has shown tremendous performance in the first four months of its launch and has wide acceptability all over Maharashtra.”
Producers Rakesh Sarang, Smita Talwalkar, Venu Gopal, Ajit Bhure and Abhijeet Panse have created this new line-up for the channel.
‘Anupama’, a story which is set in a village, is produced by Smita Talwarkar and directed by Sanjay Surkar. The show will be aired Monday to Friday at 8.30 pm. ‘Ha Khel Saavalyanchaa’ will be aired Monday to Friday at 7.30 pm. This show is directed by Rakesh Sarang, and produced by Cams Club.
Sarang and Cams Club have also directed and produced ‘He Daiv Janile Kuni’, which will be aired in the 8.00 pm slot, Monday to Friday. ‘Rang Maza Vegala’ will be aired Monday to Friday at 9.00 pm. This is directed by Sanjay Savitri and produced by Venugopal K Thakker-Pro-Video. ‘Punha Ekda Tak Dhina Dhin’ will be aired in the 9.30 pm slot, Monday to Wednesday. This programme is directed by Ravindra Karmarkar and produced by Abhijit Panase - The Zohar Maibaap Creations.
‘Aamhi Marathi Pora Hushiyaar’ is a one-hour youth based programme, which is directed by Kshitij Zarapkar and produced by Ajit Bhure – Indian Magic Eye. It would be in the 9.30 pm slot on Thursdays and Fridays.