Top Story

e4m_logo.png

Home >> Media - TV >> Article

Meelo Evaru Koteswarudu retains top position for the 4th week across Telugu GECs

11-July-2014
Font Size   16
Share
Meelo Evaru Koteswarudu retains top position for the 4th week across Telugu GECs

Meelo Evaru Koteswarudu (MEK), the first of its kind TV game show in Telugu with the host of the stature of film star Nagarjuna, has retained the top position in the game shows for the 4th week in a row (from week 24 - 27) across all Telugu GECs.

The game show commenced on 9th June in Maa TV with telecast from Monday to Thursday from 9.00 PM to 10.30 PM.

MEK reaches 1.22 crore people in Urban A.P and Telangana, including Hyderabad ( out of the total TV viewing universe of 1.74 crores as per TAM monitoring)  and 1.61 crores across India.

As per the latest TAM data for week 27, which was released on 10th July, MEK has garnered an average of 7.79 TVRs in the CS ABC 4+ audiences over 4 days in 6 hours, which is the highest rating for a weekly show in Telugu TV industry.

For the weeks 24 to 27, MEK has recorded average TVRs of 7.26 , 7.24, 7.04 and 7.79 in  CS ABC 4+ audiences category.

In the CS Female 15-44 ABC audiences, MEK has achieved TVRs of 9.48, 10.05, 9.94, 10.47 TVRs in the four weeks, with a highest TVRs of 19.4 TVRs on Wednesday (18th June) in Telugu Market.

MEK has garnered 125 GRPs in week 27.

Out of top five Programmes in Telugu Television for week 27, MEK has taken 4 positions.

MEK has achieved phenomenal reach across Telugu audiences in 4 weeks across various target audience categories: 70% in CS 4+ audiences, 73% CS ABC 15+, 74% CS Male ABC 15-44, 75% CS Female ABC 15+ and 81% in CS Male ABC 15+ category.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems