Mediaware Infotech, the Mumbai India-based IT solutions provider for the advertising and media industry, has just announced their television deals management module. Television buys today are based on bulk commitments from media buyers. Commitments may be for a financial year or just a single month. Sometimes commitments are based on a property like 'Kaun Banega Crorepati' and sometimes for a channel/prime-time.
The releases follow the deals and include paid seconds, free commercial seconds (FCT), bonus seconds - all of which need to be monitored & managed. The offering intends helps every media buyer to record his deal details because it is designed to store crucial key data pertaining to each TV deal. Deals also get modified, aborted, terminated.
"This year we have decided to develop the Middle East for business growth. Of course, our prime market is India. In addition, we are looking at neighbouring countries too," said Deepak Chheda, VP Operations.
Every subsequent TV release could be linked to the appropriate TV Deal, yielding Deal Monitoring reports like Commitment vs Consumption, summary and details of each deal, umbrella deals, incentives, etc. All these complexities are built into our solution.
Mediaware Infotech specialises in IT solutions for the advertising & media industry. With over 500 installations in India and the Middle East, Mediaware offers solutions for ad agencies, media buyers, corporate advertisers, radio & TV channels, publications, outdoor agencies.
Mediaware also offers innovative solutions for integrating applications between agency, media buyer & advertiser, media owner using latest concepts and tools like e-documents (XML), client - web-server, instant messengers, etc.