Top Story

e4m_logo.png

Home >> Media - TV >> Article

Media Worldwide to launch Sangeet Bhojpuri channel on July 14

12-July-2008
Font Size   16
Media Worldwide to launch Sangeet Bhojpuri channel on July 14

Media Worldwide Pvt Ltd is all set to launch a 24-hour dedicated Bhojpuri music channel on Monday, July 14. Christened Sangeet Bhojpuri, the channel would be available pan-India and cater primarily to the Bhojpuri speaking population.

Sangeet Bhojpui would join the two other channel offerings from Media Worldwide – Music India and Sangeet Bangla. The channel would have a wide variety of music, ranging from classics to latest film and pop scores.

Commenting on the new channel, Prashant Chothani, CEO, Media Worldwide, said, “Apart from Bihar, Uttar Pradesh, and Jharkhand, 270 million people are estimated to speak Bhojpuri all over the world. The demand for Bhojpuri content is not restricted to Uttar Pradesh and Bihar alone, but goes much beyond to other cities which have a large number of migrants. Sangeet Bhojpuri would specifically cater to this audience, who until now didn’t have a music channel to call their own.”

He further said, “Due to the increasing popularity of Bhojpuri movies, Bhojpuri music has found a new lease of life. Bhojpuri songs and music is creating a deep impact not only among Bhojpuri lovers, but others as well. Through this new channel, we also intend to provide a platform to new talent.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...