Media Worldwide Pvt Ltd is all set to launch a 24-hour dedicated Bhojpuri music channel on Monday, July 14. Christened Sangeet Bhojpuri, the channel would be available pan-India and cater primarily to the Bhojpuri speaking population.
Sangeet Bhojpui would join the two other channel offerings from Media Worldwide – Music India and Sangeet Bangla. The channel would have a wide variety of music, ranging from classics to latest film and pop scores.
Commenting on the new channel, Prashant Chothani, CEO, Media Worldwide, said, “Apart from Bihar, Uttar Pradesh, and Jharkhand, 270 million people are estimated to speak Bhojpuri all over the world. The demand for Bhojpuri content is not restricted to Uttar Pradesh and Bihar alone, but goes much beyond to other cities which have a large number of migrants. Sangeet Bhojpuri would specifically cater to this audience, who until now didn’t have a music channel to call their own.”
He further said, “Due to the increasing popularity of Bhojpuri movies, Bhojpuri music has found a new lease of life. Bhojpuri songs and music is creating a deep impact not only among Bhojpuri lovers, but others as well. Through this new channel, we also intend to provide a platform to new talent.”