Top Story

e4m_logo.png

Home >> Media - TV >> Article

Media Worldwide to launch Sangeet Bhojpuri channel on July 14

12-July-2008
Font Size   16
Share
Media Worldwide to launch Sangeet Bhojpuri channel on July 14

Media Worldwide Pvt Ltd is all set to launch a 24-hour dedicated Bhojpuri music channel on Monday, July 14. Christened Sangeet Bhojpuri, the channel would be available pan-India and cater primarily to the Bhojpuri speaking population.

Sangeet Bhojpui would join the two other channel offerings from Media Worldwide – Music India and Sangeet Bangla. The channel would have a wide variety of music, ranging from classics to latest film and pop scores.

Commenting on the new channel, Prashant Chothani, CEO, Media Worldwide, said, “Apart from Bihar, Uttar Pradesh, and Jharkhand, 270 million people are estimated to speak Bhojpuri all over the world. The demand for Bhojpuri content is not restricted to Uttar Pradesh and Bihar alone, but goes much beyond to other cities which have a large number of migrants. Sangeet Bhojpuri would specifically cater to this audience, who until now didn’t have a music channel to call their own.”

He further said, “Due to the increasing popularity of Bhojpuri movies, Bhojpuri music has found a new lease of life. Bhojpuri songs and music is creating a deep impact not only among Bhojpuri lovers, but others as well. Through this new channel, we also intend to provide a platform to new talent.”

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.