Adding to its portfolio, Media Worldwide is set to launch its fourth music channel, Sangeet Marathi which will cater specifically to the Marathi audience. The launch will take place in September, 2015.
The network already has Music India - a Hindi music channel, Sangeet Bangla – for popular Bengali music and Sangeet Bhojpuri that plays Bhojpuri music.
The channel launch comes as a part of the expansion plan of Media Worldwide for the coming year. Beginning with Sangeet Marathi, the company plans to launch a number of music channels for the Indian audience.
To oversee the delivery of quality content for the upcoming channel, Media Worldwide has roped in Deepak Dewoolkar as the Chief Creative Director of the channel.
Dewoolkar is a known face in Marathi cinema and has played the lead part in Marathi movies like Vaat Pahte Punvechi, Janmadaata, Pratidav, Navra Majya Muthit Ga, Maza Saubhagya among 70 other films. He has also acted in more than 40 Hindi television series like Krishna and Jahan Pe Basera Ho. In addition to being an actor, Dewoolkar is also a director and filmmaker. His overall involvement with the Marathi entertainment industry spans more than 25 years.
Through his association with movies and performing arts, Deepak Dewoolkar’s understanding of the Marathi music industry will help Sangeet Marathi to expand its music horizons.
Welcoming Deepak Dewoolkar on board, Nisha Chothani, Director, Media Worldwide, said, “We are proud to welcome such an experienced industry professional as the Chief Creative Officer for our channel, Sangeet Marathi. Deepak Dewoolkar brings extensive expertise to our channel and will play a key role in creating the kind of content that appeals to our audience. His knowledge of Marathi music and cinema will be extremely beneficial to our channel highlighting the exuberance of the Maharashtrian culture.”
Prashant Chothani , Managing Director, Media Worldwide, said, “In an attempt to meet with the expectations of our audience, we decided to bring an expert on the Marathi Entertainment industry on board. Deepak Dewoolkar brings a different point of view, that of the audience, to the table. His knowledge will help us design content that is at par with the choices of the viewers. We are extremely excited with this alliance and get an insight into his perspective.”
On this new association, Deepak Dewoolkar said, “As a Marathi actor, filmmaker, and director, I have been associated with the Marathi film industry for over 25 years. I have travelled across Maharashtra, interacting with the masses and understanding their choice of music and movies. There is a huge paradigm of music outside the Marathi movies. People revel in ethnic Marathi music like Natya Sangeet and Bharud that are not played on music channels generally. With Sangeet Marathi, we plan to handpick the choicest music to serve the numerous audience sets we are aiming to reach”.
About Media Worldwide:
Media Worldwide limited has three music channels in its bouquet—Music India, Sangeet Bangla and Sangeet Bhojpuri.While Music India comprises of programs that focus on the Bollywood industry, the other two are regional channels. Music India brings latest Hindi film songs to the audiences and is famous for its showcase of retro songs. Sangeet Bangla has grown to be number one Bengali music channel in the country featuring some of the best shows about Bengali cinema like Howrah Bridge, Tumi Je Amar, Nonstop Hits, and more. It has a strong viewership base from around the country. Sangeet Bhojpuri is a 24-hour Bhojpuri channel showcasing Bhojpuri language music and movie content that caters to the Bhojpuri-speaking audience.