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Media experts bet high on DLF IPL T20 finals

03-June-2008
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Media experts bet high on DLF IPL T20 finals

Audience Measurement and Analytics (aMap) has thrown a record high for the final match of the DLF IPL T20 series. aMap shows that for the C&S 4+ in the all India (1 lakh-plus towns), the match has thrown an average rating point of 7.7, and the peak rating is at 10.2. To put this number in better perspective, the highest rating point that the aMap data has thrown for the DLF IPL T20 matches have not crossed the 4 TRP mark.

It was seen that in the TAM Media Research data, quite a few matches have delivered over 6 TRPs and 7 TRPs. The lowest rated matches, according to TAM data are in the vicinity of 2 plus. However, for aMap, the DLF IPL T20 matches have ranged between 1 TRP and 4+TRPs.

aMap data suggests that a total of 24 million people watched the DLF IPL T20 final match.

The two semi-final matches, too, have delivered ratings of over 4 TRPs as per the aMap data. Though there is still time before the TAM Media Research ratings come in, media experts have asserted that the DLF IPL finals indeed have raised high expectations in the Indian media and advertising fraternity.

Sandip Tarkas, President, Customer Strategy, Future Group, said, “So far, the DLF IPL T20 has given some good numbers, and the finals are expected to be much better than what we have been saying.”

Prasanth Kumar, National Director of GroupM’s Central Trading Group, added, “Can it go any other way? The DLF IPL T20 has delivered very good numbers so far, and I don’t know of any one who is not excited about it these numbers. The viewers were really charged and we do expect the finals to give some very high ratings.”

It is just a matter of days now before the complete TAM Media Research ratings for the DLF IPL T20 are available. The series itself may be over, but until the final ratings are in, there is still time before the game has ended for the Indian media and advertising fraternity.

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