Top Story

e4m_logo.png

Home >> Media - TV >> Article

MCCS slated to wind up their regional news channel ABP Sanjha

27-November-2014
Font Size   16
Share
MCCS slated to wind up their regional news channel ABP Sanjha

It has been a long and winding journey for MCCS to launch their Punjabi news channel ABP Sanjha. The channel applied for a license in early 2013 but the clearance took more than 18 months from the government.

In a surprising turn of events, ABP News plans to terminate the broadcast of their Punjabi news channel. The reason is unknown as of now but according to the sources, the management informed its 170 + employees to resign and offered them a severance of three months.

It can be highlighted that on July 31st this year the Modi Government had cleared the licences for MCCS from the MIB for its Punjabi news channel ABP Sanjha.

No comments were received from ABP at the time of filing the report.

In an earlier interview with exchange4media, Ashok Venkatramani, CEO, ABP Sanjha said, “We have just got the license and we are in the process of getting the team together and resolving last minute issues. Hopefully, the channel should be up and running soon. The focus is obviously Punjab. It is a great market and a robust economy. Many SMEs have established strong and solid businesses. It is also a very brand conscious market. Overall, our assessment is that the potential is quite good. Historically, we’ve seen that for advertisers, Punjab has been a difficult market to crack in terms of reach and there is a vacuum there, specifically in news.”

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...